THE JOURNAL
FASHION, TAKEN SERIOUSLY.
First-hand perspective, considered ideas, and practical guidance for fashion professionals. Explore the materials, decisions, and industry realities behind stronger collections and well-structured businesses.
ARTICLES
What makes a fabric exclusive
Exclusivity is a commercial arrangement before it is a quality. What the word protects, how to judge the cloth on its own terms, and what a metre really commits you to.
How to cost a fashion collection before you cut it
Most first collections are priced after they are made, which is the wrong way round. A worked method for landed cost, margin, and the sequence the decisions belong in.